OPTIONS AND FEATURES.
Customers in this segment are assured in their decisions and want to easily understand which car is right for them. Furthermore, given the considerable conquest opportunity available to you, many buyers will be less familiar with the BMW range.
Therefore, careful consideration has been taken to minimise complexity and ensure the 2 Series Gran Coupé offer is clear and concise.
OPTIONS AND PACKAGES.
The implementation of the 5 optional packages are partnered together to offer a compelling combination of options that offer comfort and the recent technology.
All packages have been priced with a positive residual value uplift and a reduction in price compared to purchasing them as single options.
Each trim style (Sport, M Sport and M Performance) has a choice of 3 tailored packages. All packages have been priced with a positive residual value uplift and a reduction in overall price compared to purchasing them as single options.
To ensure an appropriate level of personalisation remains available, 17 single options are also offered, grouped into 7 price levels (excluding paint, wheels and upholstery).