STYLE AND SUBSTANCE
INTERIOR DESIGN
“The interior is modern and precisely structured. It offers passengers more space than ever before.”
Domagoj Dukec
Vice President Design BMW
DIGITAL DRIVING EXPERIENCE.
Technology plays a key role in the modern and futuristic interior of the 1 Series. A host of digital interfaces fluently combine to provide the driver with the visual information you need to see, where you want to see it. Furthermore, the car offers the choice of inputting vehicle commands via touch, voice and even gesture for a completely seamless interaction between the driver and the vehicle.
SPORTING STYLE.
Sporting character adorns the cabin with stylish touches including velour floor mats and contrast stitching on the seats and dashboard. The colour and style of these elements varies depending on the model and upholstery selected.
Metal kick plate shown is not available on UK models
FIND YOUR 1.
If you are clearer on which 1 Series is right for you, then why not build and visualise it using the online BMW Configurator.