A LETTER FROM MICHELLE ROBERTS MARKETING DIRECTOR BMW UK

BMW GROUP SUSTAINABILITY.

BMW are laying the foundations for the future of our extensive range. We want to ensure that everything we do has the environment at the heart of all our decisions and we really believe that ‘Sustainability’ is not a buzzword, it is an attitude. I’m excited to share with you the philosophy behind ‘Circularity’ which focuses on us as a business rethinking the manufacturing process – by reusing and recycling existing materials we can keep them in the loop, reducing waste and limiting the drain on natural resources. The BMW i Vision Circular Concept is a symbol of our ambitious plans to become the world’s most sustainable manufacturer in the individual premium mobility space. This concept car epitomises our ‘circularity’ approach – made from 100% recycled materials, therefore making it 100% recyclable – helping us to minimise our environmental impact and contribute to a smaller carbon footprint. This will pave the way towards our goal of ensuring 50% of the global sales for the BMW range are generated by fully-electric models by 2030. I’m proud to be part of a brand that is showing an ongoing commitment to the planet and sustainability, and I am delighted that you will be joining us on this journey.